Based in UK

Full Service Firm

PRS IN VIVO, with decades of experience, conducts world class research globally for hundreds of the world's most forward-thinking companies. PRS revolutionised the packaging research industry through the use of innovative eye-tracking technology. In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience.