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Ink Research
Based in UK
Full Service Firm
Shopper and NPD insight for the real world. New Product Development: Whether you are looking for simple idea prioritisation, concept optimisation or full volume modelling, the Ink NPD model gives you everything you need. Shopper & Category Research: Looking to understand or grow a category, segment your shoppers or understand at shelf decisions? We know that shoppers' purchase decisions are a complex mix of unconscious cues, heuristics, rational thinking and value perceptions. Brand and Comms Tracking: Our brand and comms tracking offering goes beyond basic level understanding and generalised, flat KPI reporting.

Services

    Shopper and NPD insight for the real world. New Product Development: Whether you are looking for simple idea prioritisation, concept optimisation or full volume modelling, the Ink NPD model gives you everything you need. Shopper & Category Research: Looking to understand or grow a category, segment your shoppers or understand at shelf decisions? We know that shoppers' purchase decisions are a complex mix of unconscious cues, heuristics, rational thinking and value perceptions. Brand and Comms Tracking: Our brand and comms tracking offering goes beyond basic level understanding and generalised, flat KPI reporting.

Expertise

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Careers

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MrWeb

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