Based in USA

Full Service Firm

Surveys capture an immense amount of data. However, they can fall short of visceral insights. Convential methods often fail because they depend on consumers' willingness to express feelings at the time of exposure. Science has shown that many of these processes is subconscious. The Forte Research Group evokes these responses through BIOMETRICS & BEHAVIOMETRICS. A trio of technologies which capture what the consumer views,level of engagement and expressed emotion. By capturing this crucial data element by element, we understand the performance of each, and identify those to optimize for maximum ROI.