FreeWheel acquired by Comcast
Based in USA
Data / Analytics Specialist
TV ad marketplace
Services
Comcast-owned FreeWheel provides technology, data, and marketplaces to help buyers and sellers transact across all screens, data types, and sales channels, while combining the targeting and measurement of digital with the scale of linear TV. FreeWheel's new audience-based TV buying technology incorporates segments based on aggregated Comcast viewing data from millions of homes to equivalize audiences across linear and CTV.
In the News
- Comcast Advertising Hires Marketing and Insights Head
- FreeWheel Debuts CTV Targeting and Measurement Suite
- Expanded Partnership for iSpot and AudienceXpress
- FreeWheel and OrkaTV Partner for FAST Sector Ad Buying
- FreeWheel to Offer Audience Activation Across Screens
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