ForMotiv
Based in USA
Software / platform provider
behavioral data capture and predictive analytics platform
Services
ForMotiv Behavioral Data Science platform runs real-time machine learning models on tens of thousands of digital behavioral data points captured during the digital application process to instantly and accurately predict the intent of the insurance buyers. ForMotiv identifies high-risk users, potential cases of fraud/non-disclosure, window shoppers, high-intent buyers, frustrated/confused users, and more during the application process, meaning carriers can take action during the user journey to create personalized user experiences.