Based in UK

Full Service Firm

Shopper and NPD insight for the real world. New Product Development: Whether you are looking for simple idea prioritisation, concept optimisation or full volume modelling, the Ink NPD model gives you everything you need. Shopper & Category Research: Looking to understand or grow a category, segment your shoppers or understand at shelf decisions? We know that shoppers' purchase decisions are a complex mix of unconscious cues, heuristics, rational thinking and value perceptions. Brand and Comms Tracking: Our brand and comms tracking offering goes beyond basic level understanding and generalised, flat KPI reporting.