Mumsnet Audience Insights
Based in UK
Full Service Firm
Mumsnet.com is a leading website for parents in the UK. It was established in 2000. We have a strong insight team able to manage research projects with members.
Services
As the UK's number 1 platform for parents, with an average of around 700k user posts every month on Mumsnet and 8m users across our portfolio, we understand what parents are talking about, what matters to them and what they need. Insight at Mumsnet is guided by our mission to make parents' lives easier. We believe it's important to not just reach parents but that true resonance is unlocked when we understand what's happening in the lives of real families. Using a combination of talk analysis as well as directly engaging our users for their opinion (via surveying our panel of engaged users or qualitative methods such as focus groups) we help our partners understand how they themselves can play a role in making parents' lives easier.