Imagine Research
Based in Australia / NZ
Full Service Firm
IMAGINE is a team of highly experienced FMCG and NPD market research specialists with a unique understanding of clients, consumers and concept evolution that will keep you on the winning side. We are a leading provider of product sensory evaluation research in New Zealand and Australia. Our team have more than 25 years of consumer sensory research experience and we specialise in consumer connections, which allow you to engage, refocus and maximise potential for your brand and products. IMAGINE brings clarity, innovation, focus and growth to project design and research analysis.
Services
We provide product diagnostics on how products deliver relative to consumers' expectations. This is particularly important for NPD, where products need to deliver (or exceed) on concept expectations. We pinpoint areas where products are performing and any areas that need refinement.
We design approaches that will best meet our clients' needs. These include CLTs (central location tests) in our sensory facility or off-site, in-home use tests to measure the functionality of products, hybrid sensory and qualitative approaches, and targeted user panels.
We offer full sensory evaluation services, as well as fieldwork only.