Ethnographic Medical Research Group (EMeRG)
Based in South Asia
Full Service Firm
Ethnographic Medical Research Group (EMeRG) is a customer focused research firm dealing with medical technologies in the emerging markets. EMeRG offers the FIRST OF ITS KIND ethnography based CUSTOMER-CENTRIC syndicated reports for emerging markets. By offering in-depth understanding of unarticulated needs of customers; their perception of various technologies, design, after-sales support, and price points; as well as purchase decision criteria, these Voice-of-customer (VOC) reports are aimed at creating needs-based customer segmentation. EMeRGians are working extensively in the emerging markets spanning the Corporate chain hospitals in India; Puskesmas in Indonesia, to polyclinics in Vietnam; pathology labs in Bangladesh and General hospitals in Brazil.
Services
EMeRG is an international med-tech research and advisory firm. With syndicated voice-of-customer reports and white papers spanning across 15 major medical device categories and key areas, EMeRG is unraveling 'unarticulated' customer insights for med-tech markets. The core team is comprised of passionate, observant, and perceptive professionals from the med-tech research and consulting industry. EMeRG's ethnographers, med-tech researchers, analysts and VOC Advisors span across India, Singapore, US, Italy and 10 major emerging markets including ASEAN, Africa and Latin America.